Monitor and understand public opinion and social trends, sentiment analysis with world-class research from iRIS Research.
We offer a scientific, nonbiased public opinion polls from surveys or inquiries that are designed to measure the public's views regarding a particular topic or series of topics.
Our trained and highly motivated enumerators and technologies can be quickly deployed to the field to ask questions of people (face-to face or telephone interviews) chosen at random from the population being measured.
Our bespoke products include iRIS Polls™
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Our sector experts and experienced researchers will work with you each step of the way to examine, develop and deploy appropriate research methoologies and technique. This ensures that the evidence obtained enables our clients to effectively address the problem in a clear and unambiguous manner, and with a strategic focus.
We use both quantitative and qualitative approaches including collecting primary and secondary data to ensure that you get the results and intelligence critical for making decisions. This ensures that our clients get the very best evidence-based support for their decision-making.
We are uniquely positioned to help our clients to not only understand the public mood but hone down on particular pain points, thereby helping to derive actionable insights and solutions.
Our analysis go beyond profiling respondents by demographics such as age, gender, income, household type and region to include other latent persona profiles or attributes.
Our bespoke products include iRIS Advisory™.
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Academic and industry/consultancy credentials acquired internationally.
Academic rigour with a focus on “doing”. Analytical and practical policy expertise.
Ghanaian-led, Ghana-based consultancy with growth ambitions across Africa.
Like minded, dynamic individuals of the same generation.
Networks in Ghana and globally in the three target sectors, links with universities inGhana, Europe, Canada and the United States of America (USA)
Links with Think-Tanks and leading research-intensive organisations also in Ghana,Europe, Canada and the United States of America (USA)
“Go-to” partners when it comes to understanding Ghana and Africa’s public opinion and consumer markets landscape.
